Fixed. The transistors are fine. I found that the secondary of the transformer was ringing like crazy at 250kHz! Obviously most of that made its way to the primary as well and disturbed the switchers. The culprit was the output inductor, i was again testing one with a lot of turns on a pair of T106-26 iron powder cores. Replaced it with a ferrite core one and all the ringing has gone away. Transistors are now cold.
Of course i could've tried using a snubber. But instead of wasting power why not actually fix the offending part?

Morale: When in doubt, scope around.
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