10-character number and 4-characters string on USB Standard-A, "male" plug? Meaning and usage?

[ADATA_C008/16GB]

I bought "ADATA C008 / 16GB" USB Flash Drive yesterday, and I'm curious about meaning and usage of this 10-characters number and 4-charatcer string on USB Standard-A, "male" plug.

[rogfanther]

Manufacturer´s serial number. It should match what is written in the package.