'Teardown' finds Sony taking a bath on each PS3
Dylan McGrath
EE Times
(11/16/2006 1:16 PM EST)
I think the losses for the low-end and high-end machines are switched.
Dylan McGrath
EE Times
(11/16/2006 1:16 PM EST)
SAN FRANCISCO - Sony is taking a considerable loss of more than $240 per unit on each PlayStation 3 video gaming console, according to a "teardown" analysis conducted by market research firm iSuppli Corp.
The combined materials and manufacturing cost of the PS3 is $806 for the model equipped with a 20-Gbyte hard disk drive (HDD) and $840 for the higher end 60-Gbyte HDD version, according to a preliminary estimate of expenses by iSuppli's teardown analysis service. This total doesn't include additional costs for elements including the controller, cables and packaging, the firm
said.
Sony is offering the PS3s-scheduled to hit U.S. retail stores just after midnight Friday (Nov. 18) -at suggested retail prices of $499 for the 20-Gbyte model and $599 for the 60-Byte model. According to iSuppli's analysis, Sony is taking a loss of roughly $241 on the lower-end model and $307 on the higher end model.
The combined materials and manufacturing cost of the PS3 is $806 for the model equipped with a 20-Gbyte hard disk drive (HDD) and $840 for the higher end 60-Gbyte HDD version, according to a preliminary estimate of expenses by iSuppli's teardown analysis service. This total doesn't include additional costs for elements including the controller, cables and packaging, the firm
said.
Sony is offering the PS3s-scheduled to hit U.S. retail stores just after midnight Friday (Nov. 18) -at suggested retail prices of $499 for the 20-Gbyte model and $599 for the 60-Byte model. According to iSuppli's analysis, Sony is taking a loss of roughly $241 on the lower-end model and $307 on the higher end model.
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